People and Services That Can Boost Your Online Presence
Written by: Chelsea Lamb, August 18, 2020
All entrepreneurs know that their businesses need to have a strong online presence to make it in today’s digital world. However, if you do not know how, exactly, to make that happen, you’re going to need to put together a team to help you boost your web-based projects. From search engine optimization to app development and everything in between, these are the employees, freelancers, and services that can help.
Before you start searching the job boards for any of the professionals noted below, take a few minutes to figure out the rules and regulations in your state when it comes to doing a background check. While it’s admirable to put immediate trust in your potential employees, if they will deal with sensitive information — as many that work online do — you’ll want to make sure they don’t have any serious skeletons hiding in the closet. The FCRA forbids certain things, such as going back more than seven years, and, in some states, you can’t use criminal acts that didn’t lead to a conviction in your hiring decision. You also need to proceed with caution, as some states prohibit background checks until you’ve already made a job offer.
Who’s Here to Help?
The first professional you need on your side is a great web developer. You’ll also want someone with experience in Android and IOS app development since having a custom-designed app will help keep your customers’ attention. An expert web designer/developer like Julie Anne Hite will have a strong understanding of not only design but also the practical aspects of publishing a website. This includes ensuring that it has all the working parts in order to keep your site from lagging or crashing when visitors are scrolling from page to page.
Next, look for a company or individual that can help you produce excellent content. More than ever, video content and video marketing are likely to capture the attention of the customers you so desperately seek. Videos, which may be embedded in your website or shared via YouTube and other social media outlets, are a great way to get a message across.
You’ll also need a social media manager. While it’s easy to share content on your own, a social media specialist can make sure that it gets put in front of the right people. As the Digital Marketing Institute explains, one important aspect of content marketing is matching your message to the listener. You have to define what you want to say, and then figure out where the audience that needs to hear it is. This could be Facebook, Instagram, or any of the other established and emerging social media platforms.
Website and app. Check. Content. Check. Social media mastery. Check. You are still not done, and your online efforts may be for naught if you don’t have someone in your corner that understands search engine optimization (SEO). The experts at Moz explain that SEO basically directs internet traffic. When customers are looking for a product or service, they rely on search engines to bring it to them. If your site doesn’t look good to the search engines, your potential customers won’t see you. But you know who they will see? The competition.
Ultimately, your team and roster of services depend on your budget and your needs. However, each of the above is critical to your success if you want to maintain your current customers and gain new ones. The world pretty much takes place online, it is up to you to ensure that your section of digital real estate is both visible and functional. When you can’t do it alone, get help.
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